Some of the most remarkable existing global brands of vegetarian meat are
listed at http://www.futurefood.org/tofu/index_en.php , these products
could be a tasty inspiration for the global players in the food-industry
for new innovations, but with optimised price and marketing.
The global food-crisis, ecological factors, animal welfare and human
health issues challenge us to find alternatives to animal products to be
able to feed people in the future.
The page covers tvp, tofu, seitan, tempeh and quorn-products, but also
products like “Meatless”, which can be used on its own or used to improve
meat-products (health, price) and reduce the meat-content without losing
texture, taste and mouthfeel of the product.
Success-criteria for new brands of vegetarian meat can be found at
Do you know of any activities of global players in the food-industry
working on vegetarian meat? Any contacts for us at Nestle, Unilever,
Mars/Masterfoods, Kraft, … ? Which strategy do you suggest to get the
ideas and information through to the decision-makers?